Barry
Crocker

Led product strategy and delivery for a unified enterprise B2B ecommerce platform spanning acquired businesses, legacy systems, and cross-functional teams.

• Owned roadmaps, quarterly cross-team planning, sprint priorities, acceptance, and a dependable biweekly release cadence.
• Improved cart-to-purchase conversion from 18% to 53%, increased average order value 53%, and reduced checkout load time 55% through customer feedback, analytics, workflow changes, and rapid iteration.
• Selected and led adoption of Adobe document authoring to replace AEM, enabling trained business users to publish responsive, accessible pages in hours instead of two-week development cycles.

Led discovery and launch of a next-generation healthcare messaging SaaS product with engineering, design, QA, implementation, support, sales, and marketing.

• Advanced the product from concept to beta in three months and to a production-ready platform in eight months.
• Redesigned campaign creation around a self-service drag-and-drop workflow builder, freeing implementation and support teams for higher-value work.
• Received the 2021 Sales MVP award for distinguished support of Sales and customers.

Led a distributed implementation and customer-delivery organization, with responsibility for people, budgets, forecasting, KPIs, delivery capacity, and customer outcomes.

• Selected Jira to replace NetSuite as the implementation delivery system, then designed its automated workflows, dashboards, documentation, transition plan, and organizational training.
• Established a weekly employee-led improvement forum and visible enhancement backlog that gave frontline users an ongoing voice in the design of their tools and workflows.
• Built a self-sufficient leadership bench, improved delivery visibility, and strengthened employee retention and customer relationships.

Progressed from frontline support into implementation, project management, and operational leadership by learning district workflows from the ground up.

• Built a distributed content migration organization and the operating system used for a large-scale school district website migration program.
• Managed a high-volume portfolio of white-label K-12 mobile app implementations from discovery through go-live and training.
• Troubleshot SFTP-based student-data ingestion and communication campaigns, gaining direct insight into integrations, adoption barriers, and nontechnical users' needs.